Today marks a very special day in the history of MyMachine. myBOO -our very first real life product- is dropping in shops across Belgium. The first shops to have them are Standaard Boekhandel/Club. Founded in 1919 this company has 183 shops across the country. myBOOs are dropping in all 183 stores this week.

myBOO is also dropping in shops in Hong Kong this week.

Last Saturday a ship has arrived at the Port of Zeebrugge bringing myBOOs to be distributed to additional shops in Belgium as well as France, The Netherlands, Israel, Germany, Switzerland and many more.

This is how it looks like behind the scenes: