In March 2012, Bachelor students from the Howest Network Economy (Belgium) visited primary schools throughout Flanders with a clear mission. With a fun approach, they wanted to introduce the children to different aspects of entrepreneurship. Children learned to think about potential users (and buyers) of their dream machines. They also imagined being part of the sales team selling their inventions. They designed a powerful slogan, an attractive logo for the campaign, a poster and even made a TV commercial.
MyMachine succeeded in triggering the entrepreneurial spirit within the children. Their dream machines allowed them to discover new possibilities and to visualize and work out their ideas and ambitions. One smart, young inventor labeled her machine “Invented by Children”. We couldn’t agree more!