Go East, Go West. Children across Slovakia are inventing their Dream Machine! The number of ideas that have been flowing is mind-blowing. Anything goes, as long as they really, really want it. The fact that MyMachine is open-ended is so important. It means that we, the adults, take their ideas seriously. And that has a significant impact, especially as they grow up. Because as they mature, so will their ideas ‘mature’, but the difference now is the creative confidence they have to embrace their ideas, and not boycott them on the spot.

As these university students go into the elementary class, they connect with ‘the customer’. Understanding what this customer is asking for and why, is their primary focus. Packed with all that input, they will design concepts for those ideas.